Marketing Crafts & Social Media An evaluation of time
Presented at Culture PEI Forum Oct 14th 2011
Responses from our online survey, http://www.surveymonkey.com/s/DWYB8WF
Social Media has allowed us to be in touch with our customers and get feedback immediately. We have had several people come into our shop and say they follow us online and couldn’t wait to get in. We’ve had people research all the pottery online and come into the shop to buy. It’s been an amazing way to spread the word about the small business and without a doubt is essential for all craft businesses these days.
social media has taught me to always take good photographs of my work. Keeps me busy making new items as I get people commenting on facebook wanting to see new items if it’s been a while since I last posted. Opened me up to selling world wide and not just local.
~Plan Your Social Media and Marketing Campaign
What are you selling?
1. What are your goals?
2. Is your craft a good fit for a mail/internet order business?
3. What types of Social Media help you obtain your goals?
4. Identify your target customer
5. Monitor your results and adapt to get best results
~Sort the Media you use into
1. Etsy http://www.etsy.com/
2. Custom Made http://www.custommade.com/
3. Stumble Upon http://www.stumbleupon.com/
4. Face Book http://www.facebook.com/
5. Twitter http://twitter.com/
6. My Space http://ca.myspace.com/
7. Four Square https://foursquare.com/
8. Yelp http://www.yelp.ca/
9. Trip Advisor http://www.tripadvisor.ca/
1. Face Book
3. My Space
4. Linked In http://www.linkedin.com/home
6. Getting Paid
~Pay Pal https://www.paypal.com/ca/
Article on Bad Web Sites
Some Cool local web sites in no particular order
Christina Patterson-Custom Cake Toppers
Village Pottery- Pottery
The Turquoise Shed- Reconditioned Furniture and Interiors