Marketing Crafts & Social Media An evaluation of time
Presented at Culture PEI Forum Oct 14th 2011
Susana Rutherford
Responses from our online survey, http://www.surveymonkey.com/s/DWYB8WF
Social Media has allowed us to be in touch with our customers and get feedback immediately. We have had several people come into our shop and say they follow us online and couldn’t wait to get in. We’ve had people research all the pottery online and come into the shop to buy. It’s been an amazing way to spread the word about the small business and without a doubt is essential for all craft businesses these days.
20/9/2011 11:00
more marketing
20/9/2011 4:59
social media has taught me to always take good photographs of my work. Keeps me busy making new items as I get people commenting on facebook wanting to see new items if it’s been a while since I last posted. Opened me up to selling world wide and not just local.
20/9/2011 10:03
~Plan Your Social Media and Marketing Campaign
What are you selling?
Object/product
Artisan/artist
Story/experience
1. What are your goals?
2. Is your craft a good fit for a mail/internet order business?
3. What types of Social Media help you obtain your goals?
4. Identify your target customer
5. Monitor your results and adapt to get best results
~Sort the Media you use into
~Marketing Tools
1. Etsy http://www.etsy.com/
2. Custom Made http://www.custommade.com/
3. Stumble Upon http://www.stumbleupon.com/
4. Face Book http://www.facebook.com/
5. Twitter http://twitter.com/
6. My Space http://ca.myspace.com/
7. Four Square https://foursquare.com/
8. Yelp http://www.yelp.ca/
9. Trip Advisor http://www.tripadvisor.ca/
Social Media
1. Face Book
2. Twitter
3. My Space
4. Linked In http://www.linkedin.com/home
5. Web management tools
~ Tweet Deck http://www.tweetdeck.com/
~ Hoot Suite http://hootsuite.com/
~Google Ads http://www.google.com/ads/
6. Getting Paid
~Pay Pal https://www.paypal.com/ca/
Web Sites That Suck
http://vloeberghs.com/Fun.html
http://www.gam-robert.com/
http://www.webpagesthatsuck.com/worst-websites-of-2010-contenders.html
Article on Bad Web Sites
http://www.slate.com/articles/technology/technology/2011/08/overdone.html
Some Cool local web sites in no particular order
Rilla Marshall-Weaver
http://marshallarts79.blogspot.com/
Christina Patterson-Custom Cake Toppers
http://idocaketoppers.com/
Village Pottery- Pottery
http://www.villagepottery.ca/store/
The Turquoise Shed- Reconditioned Furniture and Interiors
http://turquoiseshed.blogspot.com/