We finished an exciting project today, installations at Maplewood Manor in Alberton PEI of stained glass panels on a sea-scape theme for their chapel in a new long care facility built by the government of PEI and designed by BGHJ Architects from PEI.
Marketing Crafts & Social Media An evaluation of time
Presented at Culture PEI Forum Oct 14th 2011
Susana Rutherford
Responses from our online survey, http://www.surveymonkey.com/s/DWYB8WF
Social Media has allowed us to be in touch with our customers and get feedback immediately. We have had several people come into our shop and say they follow us online and couldn’t wait to get in. We’ve had people research all the pottery online and come into the shop to buy. It’s been an amazing way to spread the word about the small business and without a doubt is essential for all craft businesses these days.
20/9/2011 11:00
more marketing
20/9/2011 4:59
social media has taught me to always take good photographs of my work. Keeps me busy making new items as I get people commenting on facebook wanting to see new items if it’s been a while since I last posted. Opened me up to selling world wide and not just local.
20/9/2011 10:03
~Plan Your Social Media and Marketing Campaign
What are you selling?
Object/product
Artisan/artist
Story/experience
1. What are your goals?
2. Is your craft a good fit for a mail/internet order business?
3. What types of Social Media help you obtain your goals?
4. Identify your target customer
5. Monitor your results and adapt to get best results
~Sort the Media you use into
~Marketing Tools
1. Etsy http://www.etsy.com/
2. Custom Made http://www.custommade.com/
3. Stumble Upon http://www.stumbleupon.com/
4. Face Book http://www.facebook.com/
5. Twitter http://twitter.com/
6. My Space http://ca.myspace.com/
7. Four Square https://foursquare.com/
8. Yelp http://www.yelp.ca/
9. Trip Advisor http://www.tripadvisor.ca/
Social Media
1. Face Book
2. Twitter
3. My Space
4. Linked In http://www.linkedin.com/home
5. Web management tools
~ Tweet Deck http://www.tweetdeck.com/
~ Hoot Suite http://hootsuite.com/
~Google Ads http://www.google.com/ads/
6. Getting Paid
~Pay Pal https://www.paypal.com/ca/
Web Sites That Suck
http://vloeberghs.com/Fun.html
http://www.gam-robert.com/
http://www.webpagesthatsuck.com/worst-websites-of-2010-contenders.html
Article on Bad Web Sites
http://www.slate.com/articles/technology/technology/2011/08/overdone.html
Some Cool local web sites in no particular order
Rilla Marshall-Weaver
http://marshallarts79.blogspot.com/
Christina Patterson-Custom Cake Toppers
http://idocaketoppers.com/
Village Pottery- Pottery
http://www.villagepottery.ca/store/
The Turquoise Shed- Reconditioned Furniture and Interiors
http://turquoiseshed.blogspot.com/
I’ve always been a fan of the King Arthur stories, I re-read some of them last year and with a few days on my hands I started this window on the theme. I cut the window and I finished the first batch of tracing yesterday. As the window progresses I’ll include more photos.
Visit us on Face Book for on going glass news and photos, http://www.facebook.com/pages/Firehorse-Studios/44004800605
June
Newsletter
Well summer is finally here, let’s hope the sun comes along too. It has come to my attention that some of you are still looking for local stained glass supplies. Can you tell me the three top items you’d like for supplies and if there are enough responses I can stock them. There are a number of cruise ships in this month and as always the torch is available for free on Cruise Ship Days, http://www.historiccharlottetownseaport.com/cruise-ships/cruise-ship-schedule/
We will be starting our Off The Street Program in the summer too. Come in on days that it is offered to take a quick introduction to Fusing Class. These are mini classes lasting about 20 min, for $25.00. There will be three projects to choose from and the results can be picked up or shipped to the students. Look for these to start in July and August.
Conferences & Workshop Info
The Glass Art Canada Conference was last week to see more info visit their magazine online
Stained Glass Stuff, Ottawa is offering a Jayne Persico workshop.
http://stainedglassstuff.com/learnstuff/jaynepersico.php
http://www.jpglassworks.com/artist.html
Peter McGrain is offering Fall Work shops and has a new website finally! Yeah Peter, http://petermcgrain.com/
Grants and Funding
The Craft Development Program provides financial support to assist Prince Edward Island craftspeople
expand and diversify the production of quality crafts for local and export market demand. Through this program, government will provide assistance to individuals, businesses and groups engaged or plan to be
engaged in craft production and who wish to exploit new market opportunities as a means to creating full?time employment. If you have any questions please contact Innovation PEI.
Glassifieds
From time to time folks have equipment to sell here is a fantastic deal;
Hi- I have glass-cutting items that I want to sell-
Cutting oil, 5 design books, sanding blocks, solder paste, Morton layout block system, transfer paper, soldering iron, packaged copper foil, nails and pins, 2 spools of solder, box of glass pieces, work station, cutting board, plug-in with dimmer, lamp positioning block. Please call 367-0608 in the evening.